Enabling innovation : The ability to innovate is now a top priority for companies everywhere. The speed at which innovation occurs is accelerating, and consumers are hungry for the new products, services and experiences coming their way .But the economic climate still presents considerable challenges.
Most companies have seen their budgets squeezed as a result of cost pressures. And game-changing innovation isn’t safe; it requires vision, courage and long-term commitment.
So forging an organisational culture that promotes innovation, getting closer to customers to find out what they really want and directing your innovation accordingly, is more important than ever.